US Market Entry Insights & K-Brand Success Stories
As of November 2026, Amazon sets selling approval for Korean skincare product by product, so check for "Apply to sell" before you buy stock. Listing images need the ingredient list and a product identity statement. Sunscreen is an OTC drug in the US, and FBA adds shelf-life and hazmat checks.
Read MoreAs of November 2026, products with Wi-Fi or Bluetooth transmitters generally need FCC certification from a TCB before import or sale. Digital-only products usually use SDoC, which needs a responsible party in the US, often the importer of record.
Read MoreAs of November 2026, Amazon DSP is part of Amazon Ads Agent, and its display, video and audio buying runs as DVA+, in an extended closed beta in the US. Brands that do not sell on Amazon can use it. The tech fee is a percent of media cost, and Amazon shows the rate at campaign setup.
Read MoreAs of November 2026, a US design patent protects how a product looks for 15 years from grant, with no maintenance fees. The four USPTO fees total $2,600 ($1,040 for a small entity). From July 20, 2026, applicants domiciled outside the US need a registered patent practitioner.
Read MoreAs of November 2026, federal law does not require UL certification for most consumer products. NRTL approval applies to certain workplace electrical equipment, and New York City and Amazon name UL standards for specific product types.
Read MoreAs of November 2026, Google Shopping ads run on the product data in Google Merchant Center and bill per click. Verify your website, send a feed with price, availability and US shipping costs, and submit new products 3 to 5 business days before a sale.
Read MoreAs of November 2026, Amazon FBA fulfillment fees rise by $0.19 per unit sold on average from January 15, 2027, and by $0.40 for small standard items priced $10 to $50. From February 1, storage becomes one age-based rate. Referral fees change only for 3D printers and eligible Renewed products.
Read MoreAs of October 2026, an Amazon Ads daily budget is a monthly average: one day can run up to 25% or 100% over, by setting, but the month cannot pass the daily budget times its days. Amazon's 2025 holiday guide says to raise budgets 20 to 30% at a time, starting 3 to 5 days before the event.
Read MoreAs of October 2026, US sales tax is set by each state, and a seller with no US office has sales tax nexus once it passes a state threshold. California and Texas use $500,000. Amazon, Walmart and TikTok Shop collect on most marketplace orders, but direct sales and US inventory need their own check.
Read MoreAs of October 2026, lithium batteries generally must be a type that passed UN 38.3 testing. Air-shipping limits depend on battery type and packaging. Ask the manufacturer for test information and check the carrier's rules.
Read MoreAs of October 2026, the USPTO charges $350 per class for a Section 1 or 44 trademark application. Missing information adds $100 per class, and a free-form ID adds $200. Applicants domiciled outside the US or its territories need a US-licensed attorney.
Read MoreAs of October 2026, Amazon charges FBA sellers a returns processing fee only on units returned above a category threshold, from 2.9% for Grocery to 12.8% for luggage. Apparel and shoes pay on every return. Refund administration, removal and return label costs come on top.
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